About the client

Investing in an underserved segment of women’s health

The vast majority of patients experiencing menopause don't get the quality of care they deserve. Upliv, a joint effort between Aegis Ventures and Northwell Holdings, aims to solve this problem by helping patients access specialized care and guidance.

“Menopause can disrupt our daily lives and has serious implications for our health. Upliv is providing evidence-based treatments and holistic support to help women manage their health.”
Allison Schoeneck, CEO
Our goal

Building a virtual care platform to empower menopause patients

Menopause is a highly individualized experience. The Upliv platform was developed to support women throughout their unique journey–before, during, and after menopause—by developing holistic care plans tailored to each individual's experience.

Our approach

Reimagining menopause care

Building a strong, strategic foundation

To begin our work together, we refined Upliv’s product strategy, created personas, determined feature sets, vetted third party integrations, and created an actionable product roadmap.

Giving power back to patients

Our primary focus was on building a robust patient portal with a suite of self-serve tools—from managing appointments to tracking prescriptions.

Giving power back to patients

Our primary focus was on building a robust patient portal with a suite of self-serve tools—from managing appointments to tracking prescriptions.

Keeping providers connected

To complement the patient app, we created an admin portal that enables document storage and sharing as well as synchronous messaging with patients.

Continuous iteration & improvement

Throughout our work with Upliv, we conducted in-depth user research to create rich personas and value metrics, ensuring the voice of the patient was represented as product and feature decisions were made. From wireframes to prototypes to the MVP and beyond, implementing these insights at each stage was vital to servicing Upliv’s first cohort of users.

Simplifying care onboarding

With testing, we learned that users needed more hands-on guidance during the onboarding process, so we created a checklist that would help them plan and prioritize upcoming tasks.

Helping patients find the right provider for them

We also uncovered what patients care about when choosing a physician, helping us decide which details to highlight in doctor bios.

Enabling data-driven optimization

To capture data and analyze the onboarding funnel performance, we built analytics tooling to help Upliv make evidence-based decisions and improvements.

The result

Helping more
women successfully maneuver menopause

Having invested $8.4 million in seed funding, Aegis Ventures and Northwell are committed to helping patients make more informed decisions throughout the menopause journey.

At the conclusion of their pilot program serving a small cohort of Northwell nurses, Upliv plans to expand their offerings with an enterprise-wide rollout.

“The Lightmatter team helped us from our first product concepts through launch. They're creative, adaptable, and understand not just how to build products, but businesses too.”
Eliza Dewey, Head of Clinical Product