Poppins Health

Poppins Health (fka Unifi Health) provides small businesses with modern health plans. The average small business pays nearly twice as much for healthcare, while receiving only half the value. Poppins helps small businesses give their employees better healthcare options and saves them money.



Design, Branding


Sketch, Figma


Responsive Web App Designs

What We Did
  • Discovery and Strategy
  • Branding
  • User Experience Design
  • User Interface Design
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Focusing on Usability

As an early startup, Poppins Health needed to design their member portal and build an engaging experience. After a previous team had created wireframes that were missing key user interactions and a visual design that felt off-brand, Poppins partnered with our team to improve the designs and incorporate nuance specific to the healthcare industry.

Process and Plan

Auditing Brand and Design Experiences

After reviewing the existing assets and identifying issues in the information architecture, workflows, and components, our team redesigned their member portal experience. Along the way, we rebranded Poppins Health by designing a new word and logomark, updated the color palette, and created brand guidelines for the company that were more appropriate for B2B but still user-centric.

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Bringing Delight to Health Insurance

By simplifying the complexity and frustration of health insurance, Poppins' product helps small business owners focus on their top priority - taking care of their employees.

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Building something?

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